role: creative direction, design, illustration, copy, edit, motion design
Optimist
Optimist is a creative agency that prides itself on the ability to see possibility in any challenge, to believe collectively in the power of its people and the talents they bring to every project. The refreshed Optimist brand positioning and visual ID seek to hero the artists and creatives behind the workâto center the process of using talent and vision to shape ideas and transform fundamental elements into compelling universal truths.
