Task: animated film series
Role: concept, creative direction, edit
Leaps by Bayer / 10 Leaps Explained
Leaps is spearheading a movement to make paradigm-shifting advances in the life sciences—targeting breakthroughs that could fundamentally change the world for the better. Collaborating with and investing in the world’s brightest minds in healthcare and agriculture, Leaps aims to transform the lives of millions and the health of the planet for the better.
This series of animated films is deigned to dimensionalize Leaps goals. Each video is dedicated to one of the 10 leaps, providing a narrative that moves audiences from abstract science to an understanding of real world human impact.
