Going FURTHER with women taking the lead .

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role: creative direction

lululemon / FURTHER press event and ultramarathon

lululemon unveiled its FURTHER intitiative, aimed at developing resources and innovations designed with and for female athletes, with a new product showcase and a first-of-its-kind women’s ultramarathon. Guests were treated to a deep dive into technology pushing women further and got to witness a record-breaking 6 day marathon event with some of the best runners on the trails. The design collaboration with female athletes underscores the brand’s continued commitment to supporting women with research, innovations, and resources to help them achieve their goals and unlock greater possibilities.

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