role: creative direction
lululemon / Get Into It
lululemon's Get Into It campaign reached its climactic finale with an experiential pop-up in Los Angeles. Attendees were given an opportunity to try on and receive their new favorite product firsthand, and the best part? It was free, kinda. Guests were invited to bring any look-alike product, known as a dupe, and trade it in for the real deal: the lululemon Align Legging. The compelling pop-up design and strategic approach encouraged guests to try on the product and share their UGC, while celebrating the campaign creative identity and driving foot traffic to the Century City Mall retail store.
