New York City goes powerfully soft.

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role: creative direction

lululemon / Wundermost Pop-Up

Exclusively revealed in NYC, lululemon launched a 12-day experiential retail store to unveil their new bodywear category, ‘Wundermost.’ This custom crafted experience was tailored to various audiences for their PR, influencer, and Membership activations, as well as evergreen daily programming touchpoints where attendees were among the first to experience and shop the collection. The custom build-out of the space featured campaign imagery brought to life through 3D printed mannequins and walls adorned with fabric from the collection; Ultra Soft Nulu, a luxurious evolution of their world-famous Nulu fabric.

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