Task: brand experience
Role: creative direction
Yieldstreet / Democratizing Art
At New York City’s premier art fair, The Armory Show, Yieldstreet displayed their brand presence through an interactive exhibition over the course of four days. Partnering with New York-based artist, Mike Perry, Yieldstreet delivered on the their core mission to democratize the sometimes impenetrable world of art investing. With an immense 39’x9’ art mural, Perry created a tangible manifestation of how Yieldstreet is reinventing the art investing approach. The massive mural was designed to be broken up into 624 individual signed artworks. By scanning a QR code, guests could register for a tile and walk away with their own original Perry work. As tiles were removed, a line drawing of the original piece was left in place, inviting the art fair community to keep the activation going throughout the event.
